Case Study: Encore gains actionable retail insights and amplifies brand stories with Meltwater

Encore - Customer Case Study

Encore, the South African company that sources and distributes SPARHouse brand products for SPAR’s 900+ stores, needed better ways to strengthen its brand image and gain clearer insights into retail trends and media activity. The team wanted a PR and insights solution that could help them amplify their success stories, track industry conversations, and measure the impact of their communications.

Meltwater provided Encore with PR and media monitoring solutions, including a media database, social and news monitoring, and later the Social Influencer tool. With Meltwater, Encore gained access to more than 250,000 media contacts and daily insights that helped the team stay on top of retail trends, reach millions of South African consumers, and better showcase product launches and initiatives.

Encore

Stuart Rayner

Marketing Team