Case Study: Emory University Goizueta Business School improves media visibility and alumni engagement with Meltwater

Emory University Goizueta Business School automates daily media searches with Meltwater in minutes

Emory University's Goizueta Business School lacked visibility into media mentions of the school, its faculty, and its graduates, making it difficult to assess program effectiveness and establish priorities. The communications team at the school needed a way to track this coverage and promote achievements, a challenge they addressed by using the Meltwater media monitoring service.

Using Meltwater, the school automated daily searches for media mentions, gaining immediate insight into coverage during crises or when faculty generated research attention. The solution enabled the team to alert alumni to their media appearances, share metrics to increase faculty reach, and arm leadership with the latest intelligence. Meltwater provided the tools to measure impact, leverage positive coverage, and demonstrate a strong commitment to alumni relations.

Emory University