Case Study: Emory University achieves greater media visibility and alumni engagement with Meltwater

Emory University - Customer Case Study

Emory University’s Goizueta Business School — known for a high-touch MBA and strong employer outcomes — struggled to track media coverage of the school, faculty and alumni, lacked reliable metrics to assess impact, and had limited ways to engage students and graduates or support ties to Atlanta’s business community.

By deploying Meltwater, the communications team automated daily monitoring and custom alerts, retroactively surfaced alumni mentions, and used dashboards to track reach, sentiment and share-of-voice. The result: faster crisis response, data-driven outreach to faculty and alumni, improved promotion of achievements, and measurable increases in media exposure and strategic insight for school leadership.

Emory University

J. Michael Moore

Sr. Media Relations and Online Producer