Case Study: E Ink achieves faster user feedback and improved eReader product development with Meltwater

E Ink Improves eReader Displays with News and Social Listening

E Ink, the leading supplier of paper-like electrophoretic displays for eReaders and other devices, needed better visibility into real user sentiment. Because end users don’t typically interact directly with the company, E Ink struggled to surface meaningful feedback about screen performance and user experience from the noise of news, sales coverage and global-language mentions.

E Ink engaged Meltwater to monitor online news and social media with targeted queries and multilingual coverage. The service delivered faster, more relevant consumer insights — including Chinese-language tracking — that informed product development, settled engineering trade-offs (e.g., page-turn speed versus power use), and helped refine marketing messages.

E Ink

Jenn Vail

Senior Marketing Manager