Case Study: Domino’s Pizza France boosts social media engagement with Meltwater

Domino's Pizza France boosts social engagement 5,000% with Meltwater

Domino's Pizza France faced the challenge of managing its social media presence efficiently after deciding to bring operations in-house in 2021. Previously relying on an agency, the brand needed an all-in-one tool for social listening, engagement, reporting, and influencer marketing to better connect with its audience and leverage growth opportunities. They turned to the vendor Meltwater to consolidate these workflows.

Meltwater provided an integrated suite including Analyze, Monitor, and Engage, along with its Klear influencer platform. This solution gave Domino's strategic, data-driven control over its social media, enabling real-time community engagement and targeted influencer campaigns. The measurable results included a 5000% growth in social media engagement from a single influencer campaign and 50,000 likes on a key tweet, demonstrating significantly increased customer satisfaction and follower retention.