Case Study: Discover The Palm Beaches reaches the right influencers and saves time with Meltwater

Discover The Palm Beaches taps 500,000 influencers with Meltwater

Discover The Palm Beaches, the tourism council for Palm Beach County, faced the challenge of identifying legitimate digital influencers with real, engaged followings to promote the area's diverse attractions. They needed to efficiently find authentic voices amidst a landscape filled with bots and inflated metrics. They turned to Meltwater and its Social Influencers tool to solve this problem.

Using Meltwater's platform, the team gained access to a database of over half a million influencers. This allowed them to efficiently find and vet influencers based on specific criteria like location, expertise, and audience engagement. The solution saved significant time and resources in the research process and enabled the successful execution of sponsored events, turning online engagement into real-world buzz for their campaigns.

Discover The Palm Beaches