Case Study: Discover The Palm Beaches achieves reliable influencer discovery and faster campaigns with Meltwater

Discover The Palm Beaches - Customer Case Study

Discover The Palm Beaches is the tourism council promoting Palm Beach County’s wide range of attractions, from family activities to luxury experiences. Their challenge was finding legitimate, highly engaged digital influencers—too many accounts had inflated or bot followers, and influencer research was slow and unreliable.

DTPB deployed Meltwater’s Social Influencers platform to access more than half a million influencers across 60,000 skillsets and drill down by region, expertise, demographics, and engagement. The tool sped up vetting, added qualified voices to campaigns, improved targeting, and helped turn online engagement into real‑world results—such as a successful Spa & Wellness event that delivered strong partner satisfaction and clearer ROI.

Discover The Palm Beaches

Gerry Marcelo

Senior Manager, Social Media