Case Study: The Direct Marketing Association achieves targeted influencer outreach and time savings with Meltwater

Direct Marketing Association - Customer Case Study

The Direct Marketing Association (DMA) is the UK trade body for one-to-one marketing — running events, research, training and lobbying (following its 2015 merger with the IDM). Its communications team needed to monitor a vast, topic-specific media landscape for a diverse set of stakeholders and identify which journalists and influencers were actually covering relevant stories; basic tools like Google Alerts weren’t sufficient.

By adopting Meltwater’s media monitoring with an Influencer Contact Database and NLP-driven keyword searches, the DMA can create real-time, topic-specific distribution lists and receive daily coverage digests. This approach saved time, improved targeting and measurement (coverage volume, reach and sentiment), and helped the DMA build more effective, long-lasting media relationships.

Direct Marketing Association

Tim Bond

Head of PR