Case Study: Digital Business Lab achieves precise influencer insights and campaign growth with Meltwater

Digital Business Lab reaches 185,200 people with Meltwater

Digital Business Lab, a digital marketing agency, was challenged by their client INFINITI to run a complex Instagram influencer launch campaign in Taiwan. They needed to precisely identify and evaluate influencers from various industries based on specific performance data, audience interests, and engagement metrics, and then monitor the campaign to gain actionable insights for future marketing actions. They required a tool to streamline this process.

Meltwater provided its media intelligence tool to simplify influencer identification and performance reporting. Using Meltwater's extensive filters and metrics, Digital Business Lab successfully identified high-quality influencers, monitored post performance, and gained precise insights into the most relevant audience interests. The campaign reached 185,200 people and achieved over 17,000 engagements, providing valuable data to support the client's future marketing plans.

Digital Business Lab