Case Study: Digital Business Lab achieves rapid influencer activation and targeted KOL discovery with Meltwater

Digital Business Lab - Customer Case Study

Digital Business Lab, a Hong Kong-based social media agency working across Financial Services and Beauty, was tasked by French boutique perfume brand Bon Parfumeur to manage influencer selection and activation for a Lane Crawford IFC launch. DBL had under a week to find and recruit KOLs whose audiences were primarily young and Hong Kong-based, with high true reach and preferably beauty-focused — a tight timeline and specific criteria that made manual sourcing challenging.

DBL used Meltwater’s Social Influencer tool to filter by geography, audience demographics, topics, true reach and engagement, and to identify suitable micro- and nano-KOLs. The platform produced a vetted list within two working days, enabling DBL to invite the right profiles, incorporate video content for broader awareness, and deliver on the campaign’s targeting and time-sensitive objectives.

Digital Business Lab

Xavier Schillinger

Head of Social Media