Case Study: Digital Business Lab achieves 40,000+ organic Instagram impressions and 1,000+ profile visits with Meltwater

Digital Business Lab - Customer Case Study

Talika, a French beauty brand, engaged Digital Business Lab (DBL) to promote an anniversary limited edition in Hong Kong and faced a crowded imported-beauty market. DBL’s challenge was to identify the right content format and influencers with true reach, high engagement and a young local audience (many female influencers had follower mixes that were over 50% male), so they needed a tool that combined influencer discovery, CRM and performance monitoring.

Using Meltwater, DBL qualified local Cantonese- and English-speaking influencers, centralized influencer management and tracked performance in real time while co-producing localized testimonial videos and driving conversions via Instagram swipe-up. Over the three-week campaign they achieved 40,000+ organic Instagram story impressions and 1,000+ profile visits, reduced time spent on data gathering and gained actionable insights for retargeting and campaign optimization.

Digital Business Lab

Xavier Schillinger

Head of Social Media