Case Study: Digital Business Lab achieves precise influencer targeting and actionable performance insights with Meltwater

Digital Business Lab - Customer Case Study

Digital Business Lab (DBL), a social media agency, partnered with INFINITI to launch the brand’s Taiwan Instagram account and run multiple influencer-led sub-campaigns. DBL faced the challenge of finding influencers who met strict reach, engagement, industry and audience-interest criteria, and needed precise monitoring to identify which audience groups were most relevant for future marketing actions.

By using Meltwater’s influencer discovery, audience-interest segmentation and performance-tracking tools, DBL identified and activated high-quality profiles, streamlined reporting and translated post-level and average influencer metrics into actionable insights. The campaign reached 185,200 people and generated over 17,000 engagements, while cutting time spent on data gathering and informing targeted next steps.

Digital Business Lab

Delles Leung

Digital Marketing Officer