Case Study: DIFY achieves faster trend spotting and PR reporting with Meltwater

DIFY reports earned media value in a few clicks with Meltwater

DIFY, an integrated communications agency specializing in the gaming and esports sectors, needed to stay on top of the latest industry trends and conversations to identify fresh PR opportunities for its clients. A major challenge was the time-consuming manual process of quantifying their efforts through metrics like share-of-voice and ad value to demonstrate campaign results to clients. To address this, they turned to the media intelligence platform from Meltwater.

Using Meltwater's real-time analytics and dashboard, DIFY efficiently identified emerging trends and monitored media coverage. The solution enabled them to quickly produce impactful reports for clients, showcasing tangible metrics and even calculating an earned media value to establish a direct ROI for campaigns. Meltwater provided DIFY with the comprehensive media intelligence needed to comprehensively inform and advise its clients.

DIFY