Case Study: Detroit Metro Airport improves 24/7 media monitoring and faster issue resolution with Meltwater

Detroit Metro Airport gets 24/7 alerts and faster issue resolution with Meltwater

Detroit Metro Airport, one of the busiest airports in North America, faced a challenge in managing its 24/7 communications with a small team. The customer service staff struggled to proactively monitor news and social media conversations, especially during off-hours, and often found themselves in a reactive mode. They needed a solution from vendor Meltwater that would automatically notify them of relevant mentions instead of requiring manual searches.

Meltwater implemented its media intelligence platform to provide the airport with real-time alerts across traditional and social media. The solution automatically notified the team of critical issues and positive news 24/7, enabling faster resolutions and more proactive engagement. As a result, the small team gained confidence they wouldn't miss important alerts, improved their efficiency to operate like a larger airport, and reclaimed their personal time.

Detroit Metro Airport