Case Study: Daimler Commercial Vehicles MENA boosts PR efficiency with Meltwater

Daimler Commercial Vehicles MENA saves $16.3k a year with Meltwater

Daimler Commercial Vehicles MENA, a regional arm of the global commercial vehicle manufacturer Daimler Truck, needed a central source of data truth for its international teams across 19 countries. Without a scalable social listening and PR solution, they risked falling behind competitors. They enlisted Meltwater to implement its social listening and analytics platform to monitor their brand, benchmark against competitors, and analyze the ROI of their marketing activities.

Using Meltwater, the company automated the process of curating and sharing crucial insights with over 80 employees and dealers. This provided data-driven visibility into PR effectiveness and market trends. The solution saved them an estimated $16,300 per year in external reporting costs and made cross-functional collaboration more efficient, transforming a task that would have been a full-time job into an automated process.

Daimler Commercial Vehicles MENA