Case Study: Cyberport achieves clearer global brand reputation insights and improved campaign measurement with Meltwater

Cyberport - Customer Case Study

Cyberport, a government-owned innovation hub housing over 1,650 startups in Hong Kong, needed a clearer view of its public profile. The organization sought a media-intelligence solution to monitor brand reputation, campaign success, awareness of incubation programmes, and shifts in the regulatory and topical landscape to support its mission of growing the city’s tech ecosystem.

Meltwater provided targeted media monitoring—tracking mention volume, top sources and AI-powered sentiment—while surfacing international coverage and potential media partners. The insights enabled better campaign management, produced stakeholder-ready reputation reports, and delivered recommendations to amplify future events and measure impact more effectively.

Cyberport

Rebecca Tam

Senior Manager, Corporate Communications