Case Study: CUHK Art Museum tracks media mentions and audience feedback with Meltwater

CUHK Art Museum tracks daily coverage in real time with Meltwater

The CUHK Art Museum, a custodian of Chinese art and culture, needed a flexible and easy-to-use tool to track the reach and effectiveness of its promotional activities and communications strategies. To better engage new and existing audiences, the museum required a solution to efficiently monitor its online presence and media mentions, moving beyond manual Google and social media searches.

By implementing Meltwater, the museum's team could efficiently capture media mentions across all media types. The solution provided daily alerts and real-time insights delivered directly to their inbox, allowing them to check coverage, track social media conversations, and aggregate feedback on their performance. Meltwater enabled the team to effectively monitor their impact and stay up to date with marketplace happenings.

CUHK Art Museum