Case Study: CropLife Latin America achieves greater course reach and audience engagement with Meltwater

CropLife Latin America - Customer Case Study

CropLife Latin America is an industry association representing crop science companies such as Bayer and Syngenta, focused on promoting sustainable agricultural practices and farmer education. Facing the challenge of expanding its in-class courses to a wider online audience, the organization needed a way to uncover media and social mentions, understand audience behavior, engage new communities, and demonstrate impact to partners.

Using Meltwater’s media intelligence platform, CropLife Latin monitors news and social conversations, employs heat maps and engagement metrics, and adjusts outreach in real time. The insights enabled targeted outreach, the formation of user and influencer groups, improved course content and promotion, growing institutional partnerships and student engagement, and clearer measurement of partner impact and campaign performance.

CropLife Latin America

Monica Velásquez

Communications Director