Case Study: CropLife Latin America expands education outreach and monitors media impact with Meltwater

CropLife Latin America boosts agriculture education over 5 years with Meltwater

CropLife Latin America, an international trade organization for the crop science industry, faced the challenge of providing greater value to regional food growers by expanding the reach of its educational courses. Their objectives included uncovering relevant media mentions, identifying audience behavior, and discovering new communities to engage. They partnered with the vendor Meltwater to help achieve these goals.

Using the Meltwater platform, CropLife Latin America gained real-time media monitoring and analytical insights to refine its campaign strategies and measure public interest. The solution enabled them to identify key markets, engage with students and influencers on social media, and use feedback to continually improve their course offerings. As a result, Meltwater helped the organization build momentum, connect with future agriculture professionals, and enrich its outreach materials based on valuable user input.

CropLife Latin America