Case Study: Cricut achieves global influencer marketing growth with Meltwater

Cricut - Customer Case Study

Cricut, a global arts-and-crafts brand, wanted a better way to find, recruit, and manage influencers across international markets. Its previous influencer marketing tool was limited by English-only contracts, USD-only payments, and a focus on mega and celebrity creators, which made it difficult for Cricut to connect with nano- and micro-influencers in key regions.

Meltwater provided Cricut with Meltwater Influencer Marketing, including Klear discovery, localized contracts, and KlearPay for local currency payments. The solution centralized campaign management and reporting across teams, expanded access to niche creators, and improved communication with influencers. As a result, Cricut increased the number of influencers it could engage, strengthened brand awareness across markets, and grew overseas market share, with Meltwater helping the team better attribute impact by market and optimize influencer spend.

Cricut