Case Study: Cramo gains competitive intelligence and better reporting with Meltwater

Cramo - Customer Case Study

Cramo uses Meltwater’s global media intelligence solution to monitor its own brand, competitors, and industry across online and social media. The company needed a clearer view of media exposure, what was driving conversations, and how it was performing in different markets to support better strategic decision-making.

Meltwater provided monthly and annual reports plus always-on monitoring of key topics, including during Almedalen Week, to track discussion volume, sentiment, reach, and active players. As a result, Cramo gained competitive intelligence, clearer reporting across markets, and a stronger overview of what is working well and what is not, helping optimize planning and decision-making.

Cramo

Mattias Rådström

Marketing and Investor Relations