Case Study: Country Road boosts brand awareness and influencer insights with Meltwater

Country Road reaches 53 million people with Meltwater

Country Road, an iconic Australian lifestyle brand, needed a comprehensive solution to plan, monitor, and measure its marketing and communications impact. Their challenge was to find a reliable tool for detailed media monitoring, segmented reporting, and identifying and tracking influencer partnerships. To meet these needs, they partnered with vendor Meltwater for its media monitoring and influencer engagement platform, Klear.

The Meltwater solution provided Country Road with the ability to tag content and segment reporting for different campaigns, delivering detailed insights. The measurable impact was significant, exemplified by the relaunch of their Chambray Shirt. This campaign achieved 34 unique media mentions and reached an audience of over 53 million people, successfully amplifying their sustainable and local message.

Country Road