Case Study: Country Road achieves reliable media monitoring, influencer insights, and measurable campaign reach with Meltwater

Country Road - Customer Case Study

Country Road is an iconic Australian lifestyle and fashion brand that has grown from a niche shirting business in 1974 into a responsible retailer operating across Australia, New Zealand, Asia and South Africa. To ensure its marketing and ethical messaging reach the right audiences, the 30‑person marketing team needed a reliable, 24/7 communications tool for media monitoring, segmented reporting and influencer identification and tracking.

In September 2020 Country Road implemented Meltwater (and its Klear platform) to tag and segment coverage, generate detailed reports and evaluate influencer reach, engagement and audience fit. The platform supported campaigns like the Australian-made Chambray Shirt relaunch, which achieved 34 unique media mentions and an audience reach of over 53 million, while enabling ongoing monitoring, measurement and influencer management aligned with the brand’s responsible values.

Country Road

Charlie Watt

Brand Marketing Manager