Meltwater
305 Case Studies
A Meltwater Case Study
.Club Domains operates the .club top-level domain launched in 2014 and now supports over 125,000 active websites and 1.2 million registered names. Their challenge was raising awareness of the .club extension, learning more about diverse user communities, connecting those members with journalists, and monitoring global media mentions to produce data-driven reports.
They partnered with Meltwater to get daily media-monitoring reports, use an influencer database to find and outreach to relevant journalists by keyword and location, and produce biannual industry reports highlighting domain usage. The program has generated measurable media exposure for members (including high-profile pickups), secured additional press coverage, and provided the insights and outreach tools that are helping .Club grow its global presence.
Jeff Sass
Chief Marketing Officer