Case Study: Chobani boosts influencer marketing efficiency and messaging consistency with Meltwater

Chobani scales influencer marketing for 500 Aussies with Meltwater

Chobani, a modern food company, sought to execute its largest influencer marketing campaign in Australia by engaging 500 influential figures on Instagram to promote its brand and a giveaway. The challenge was to efficiently discover the right influencers who represented their brand, had a strong Australian following, and could reach an audience interested in an active lifestyle, all while ensuring consistent messaging. They partnered with Meltwater, using its Klear platform for this initiative.

Meltwater scaled Chobani's entire influencer process, from discovery to campaign management and reporting. The solution provided by Meltwater saved a significant amount of manual processing time, reduced human error, and enabled the delivery of strong, consistent messaging across the campaign.

Chobani