Case Study: Chobani achieves scalable influencer marketing and consistent messaging with Meltwater

Chobani - Customer Case Study

Chobani Australia, maker of strained Greek yogurts and related products, launched its biggest influencer campaign to date to engage 500 Australian Instagram influencers and boost awareness of its Greek yogurt range and activewear giveaway. The digital marketing team faced a major scaling challenge: influencer discovery, vetting and record-keeping were manual, time-consuming and risked inconsistent messaging and reporting across Instagram and Facebook.

By adopting Meltwater’s Social Media Influencer tool, Chobani quickly filtered and vetted authentic Australian influencers, centralized campaign briefs and assets, and automated content capture and reporting. The result was faster influencer discovery and outreach, reduced manual errors, consistent messaging at scale, and more efficient campaign management and measurement.

Chobani

Damian Young

General Manager of Marketing