Case Study: ChizComm improves media monitoring and journalist outreach with Meltwater

Chizcomm builds US journalist relationships with Meltwater while managing 30+ clients

ChizComm, a full-service marketing communications agency, faced the challenge of managing media monitoring for over 30 diverse clients with an inefficient tool that delivered irrelevant results and required excessive manual oversight. They needed greater access to broadcast and social media, analytics, and a way to connect with journalists. This challenge intensified after an acquisition expanded their need to track both Canadian and US market news. Meltwater's media intelligence platform was identified as a solution to provide the necessary automation and accuracy.

By implementing Meltwater, ChizComm gained real-time alerts, unlimited search results, and a comprehensive media contacts database. This allowed the agency to efficiently monitor all client mentions, build relationships with key journalists in both the US and Canada by searching by keyword and beat, and quickly set up new client monitoring. The solution provided strategic benefits, including the ability to manage crises proactively by being alerted to client mentions and significantly reducing the time needed to onboard new clients with the help of Meltwater's responsive service team.

Chizcomm