Case Study: CF Montréal achieves clearer fan sentiment insights and multilingual global engagement with Meltwater

CF Montréal - Customer Case Study

CF Montréal, formerly the Montreal Impact, launched a bold rebrand in January 2021 and needed to understand how fans, media and the public—in both French and English—would react. With vocal criticism appearing quickly on broadcast and social channels and an ambition to grow its international relevance, the club sought a way to benchmark sentiment and monitor conversations across all major media outlets.

Using Meltwater, CF Montréal tracked 14,000 relevant reactions in the first three days (two‑thirds on day one), captured multilingual sentiment and identified key influencers and outlets to engage. Analysis showed sentiment skewed neutral overall, with roughly 25–35% negative, about 40% neutral and the remainder positive; the platform also supports press outreach, daily media monitoring and targeted influencer outreach, helping the club refine communications and broaden its global footprint.

CF Montréal

Raphael Larocque-Cyr

PR & Media