Case Study: CEX.IO cuts PR costs and boosts social engagement with Meltwater

CEX.IO grows LinkedIn engagement 30% with Meltwater

CEX.IO, a global cryptocurrency exchange, faced challenges in raising brand awareness due to inefficient and expensive PR workflows and siloed social media operations. To address this, they partnered with Meltwater for its media monitoring, intelligence, and engagement solutions.

Using Meltwater's Newswire distribution and social listening tools, CEX.IO gained control over press releases, saving thousands of dollars, and unified their social strategy with real-time reporting. The solution led to a 30% increase in organic LinkedIn engagement in 30 days and provided the competitive benchmarking needed to significantly increase their share of voice. Meltwater enabled the team to achieve key performance indicators efficiently.

CEX.IO