Case Study: Cebu Pacific achieves global media monitoring and share-of-voice visibility with Meltwater

Cebu Pacific tracks media coverage across 34 domestic and 18 international destinations with Meltwater

Cebu Pacific Air, a leading low-cost airline in the Philippines, faced a challenge in tracking its international media coverage and understanding the sentiment of that coverage. Their previous media monitoring solution was unable to provide visibility outside of their home country, making it impossible to monitor brand pick-ups or compare their share of voice against competitors globally. They turned to the vendor Meltwater for a media monitoring solution to address this need.

By implementing Meltwater's media monitoring and social listening tool, Cebu Pacific Air gained the ability to track global brand mentions, analyze coverage sentiment, and measure their share of voice against competitors. The Meltwater solution also allowed the communications team to easily generate reports, which improved their ability to demonstrate their activities and successes to senior management and the wider business group.

Cebu Pacific Air