Case Study: CCGroup achieves stronger pitches and data-driven client insights with Meltwater

CCgroup wins pitches with 90% positive feedback using Meltwater

CCgroup, a B2B marketing and PR consultancy, faced the challenge of extracting meaningful insights from media and social data to win and retain clients. They were dependent on basic tools and third-party services, which consumed significant time and limited their analytical sophistication. They turned to Meltwater's social listening and analytics solution to address this.

Implementing Meltwater provided CCgroup with AI-powered summaries, customizable dashboards, and sophisticated analytics. This allowed them to create data-rich pitches and demonstrate tangible client results through competitive benchmarking and share of voice analysis. The measurable impact includes receiving 90% positive feedback on the data sophistication in their pitches. Meltwater also became the agency's most-used tool, enabling team-wide upskilling and establishing CCgroup as an industry thought leader.

CCgroup