Case Study: Caster Communications improves ROI reporting and wins new business with Meltwater

Caster Communications expands Meltwater access from 2 users to the whole team

Caster Communications, a full-service US-based PR firm specializing in technology, faced the challenge of demonstrating campaign results and ROI to their clients. As an early adopter of social media, they needed a way to measure the success of their content and provide accountability. They turned to Meltwater's media monitoring and engagement platform to track metrics and prove their value.

By implementing Meltwater’s platform and mobile app, Caster gained access to real-time metrics, including share of voice, sentiment, and media exposure. This allowed their entire team to provide a higher degree of personal service and use trusted data to strengthen client relationships. The solution became a key differentiator, helping the agency land new business by demonstrating its measurable impact to prospects in real time.

Caster Communications