Case Study: Caster Communications measures campaign ROI and wins new business with Meltwater

Caster Communications - Customer Case Study

Caster Communications is a Rhode Island–based, mid‑size PR firm that specializes in B2B and B2C technology and was an early adopter of social media. Though their original content drove campaigns, they struggled to quantify results and demonstrate ROI to clients—only a couple of people had access to metrics and the agency needed a better way to track mentions, competitors, and campaign impact in real time.

By adopting the Meltwater platform and its mobile app, Caster gave the whole team 24/7 access to dashboards, charts, sentiment analysis, share-of-voice and media‑exposure metrics, plus automated reports that assign value to their work. The result: more personalized, timely client service, clearer measurement of ROI, and a powerful sales tool that has helped them win new business.

Caster Communications

Kimberly Lancaster

Owner and President Caster Communications