Case Study: Canon optimizes influencer strategy and saves costs with Meltwater

Canon boosts campaign performance 37% with Meltwater

Canon, a global technology leader, faced a fragmented and manual process for its influencer marketing and social media strategy. Relying on agencies for these tasks was time-consuming and expensive. Canon needed a way to efficiently identify the right influencers, understand online conversations around its brand, and clearly report performance data to senior leadership. To address this, Canon partnered with Meltwater to leverage its social listening and influencer marketing solutions.

By implementing Meltwater's solutions, Canon's team gained the ability to quickly identify and vet influencers based on key criteria and cut through online noise to accurately gauge brand sentiment. This provided the data needed to confidently report on campaign performance to leadership. The results were significant, including a measured 37% increase in campaign performance and savings of approximately $9,000 in agency fees in a single week. Meltwater enabled Canon to streamline workflows, drive cost reductions, and demonstrate clear, measurable impact.

Canon