Case Study: Cannings Purple delivers timely client insights with Meltwater

Cannings Purple - Customer Case Study

Cannings Purple, a corporate communications and public relations agency, needed a faster way to deliver timely, brand-specific content and track industry trends, competitor activity, and media mentions for clients. Without ad-hoc searches and historical data, their team was spending hours crawling social media and media outlets to find relevant information.

Meltwater provided the platform Cannings Purple uses to monitor client mentions, surface sector insights, and run ad-hoc searches for prospective clients. With Meltwater, Cannings Purple can create curated newsletters and more tailored client pitches, saving time and strengthening client value, though no specific numerical impact was stated.

Cannings Purple

Jamie Wilkinson

Director - Design & Digital