Case Study: Cancer Support Community achieves 19x AVE and wider reach with Meltwater

Cancer Support Community - Customer Case Study

Cancer Support Community (CSC), a nonprofit focused on providing free support and reducing barriers to cancer care, needed a more efficient way to stretch its marketing budget and reach beyond its existing audience. To do that, CSC turned to Meltwater and its influencer marketing solution, replacing slow, manual influencer vetting and tracking processes with a data-driven approach.

With Meltwater, CSC streamlined influencer discovery, contracting, reporting, and KPI tracking while identifying creators who aligned with its mission and budget. The campaign delivered strong results, generating an Advertising Value Equivalency 19 times the amount spent, nearly 460,000 people in reach, 1.7 million impressions, and 1,500 link clicks, while helping Meltwater support CSC in building a trusted, authentic presence.

Cancer Support Community

Nathalie Casthely

Senior Director of Communications