Case Study: Canadian Football League improves media ROI reporting with Meltwater

Canadian Football League strengthens comms reporting with Meltwater across 9 teams

The Canadian Football League (CFL) faced challenges with its previous media monitoring tool, which produced incomplete results, had limited reporting, and offered poor customer service. This made it difficult to capture time-sensitive media opportunities and generate adequate ROI reports for leadership. The CFL switched to Meltwater's media intelligence platform to address these issues.

Meltwater provided an intuitive platform with proactive customer support and customizable user accounts. The solution enabled the CFL to reliably update team executives with tailored newsletters and measure their effectiveness using analytics on reach and mentions. Meltwater allowed the league to analyze historical coverage to shape future initiatives and create impactful, boardroom-ready reports.

Canadian Football League