Case Study: Canadian Football League achieves accurate media ROI reporting and real-time insights with Meltwater

Canadian Football League - Customer Case Study

The Canadian Football League (CFL), a nine-team pro league whose annual Grey Cup is Canada’s largest sporting media event, struggled with an old media-monitoring provider that produced incomplete results, poor usability and slow support. That led to missed coverage, time-consuming report creation and inadequate ROI reporting for leadership and sponsors.

Meltwater provided an intuitive, role-based platform plus proactive account support, enabling customized dashboards, automated newsletters and boardroom-ready reports so teams get the right stories and metrics when they need them. The switch freed PR bandwidth, improved executive visibility and measurement (e.g., 55,735 online articles, 144K social mentions, nearly 35 billion potential reach and $323.6M ad-value equivalency), and delivered year-over-year gains such as a 3.98% increase in Canadian coverage.

Canadian Football League

Lucas Barrett

Communications Specialist