Case Study: Cairn, Oil & Gas vertical of Vedanta Limited achieves 90% faster crisis response with Meltwater

Cairn Oil & Gas vertical of Vedanta Limited - Customer Case Study

Vedanta’s Cairn Oil & Gas vertical, which produces roughly 27% of India’s domestic crude, needed a better way to protect its reputation and stay on top of news across traditional and digital media. The corporate communications team—responsible for media, internal comms and branding—had been relying on an external agency and manual Google Alerts, which produced junk results, missed sources and lacked real-time, vernacular coverage, leaving senior management without timely, complete information.

Cairn implemented Meltwater to provide real-time monitoring with sophisticated Boolean filters and regional language tracking, plus consolidated, interactive reports. The platform eliminated false positives, surfaced early signals for action, and cut reporting and response time from 24 hours to about 2 hours, enabling faster crisis response, better tracking of policies and competitors, and clearer share-of-voice insights.

Cairn Oil & Gas vertical of Vedanta Limited