Case Study: Bucknell University increases global visibility with Meltwater

Bucknell University increases international media placements 44% with Meltwater

The customer, Bucknell University, faced a fragmented digital landscape where understanding brand perception across media, social platforms, and AI was complex and time-consuming. To address this, the university turned to the vendor Meltwater and its consolidated platform for media intelligence, social listening, and AI visibility tracking.

By implementing Meltwater's solution, Bucknell unified its data and strategy. The teams gained real-time insights, enabling proactive responses to issues like admissions communication on Reddit and strategic improvements to AI visibility. This led to measurable results, including a 44% year-over-year increase in international media placements and a rise in international student enrollment, while significantly saving staff time on analytics.

Bucknell University