Case Study: Brote improves media monitoring and crisis response with Meltwater

Brote cuts reporting to 20 minutes with Meltwater

Brote, a digital marketing agency based in Argentina, faced challenges with its previous social listening platform, Hootsuite. The tool had limited search functionality, made exporting results difficult, and failed to capture all relevant brand mentions, which was a critical risk for reputation management. This manual process was incredibly time-consuming and left the agency without a trustworthy tool for measuring brand sentiment for its clients.

By implementing Meltwater's media intelligence platform, Brote automated its media monitoring to ensure comprehensive coverage. The solution provided lightning-quick alerts for negative comments, allowing for faster and more informed crisis response. This saved several hours of manual work per report, with the team now compiling detailed, high-quality reports and analysis in 20 minutes or less, dramatically increasing client brand mentions and improving relationship management.

Brote