Case Study: Brote achieves faster crisis response and comprehensive media monitoring with Meltwater

Brote - Customer Case Study

Brote is a digital marketing agency based in northern Argentina that helps Latin American brands generate buzz, but they struggled to monitor social conversations efficiently. Using Hootsuite left gaps in coverage (especially on Facebook), limited search/export capabilities, and required hours of manual work—making it hard to measure sentiment or respond quickly to negative mentions.

After switching to Meltwater, Brote gained faster alerts, more complete mention coverage, and trustworthy sentiment metrics, plus reliable links and automated reporting. Tasks that once took several hours now take about 20 minutes, enabling quicker crisis response, higher-quality analysis, and greater client confidence.

Brote

Andres Giuliani

Community Manager