Case Study: BowStern Marketing Communications achieves reliable media capture and fast, accurate reporting with Meltwater

BowStern Marketing Communications - Customer Case Study

BowStern Marketing is an integrated communications agency in Tallahassee whose name and logo reflect a “desire to communicate.” The agency struggled with its previous media platform—outdated contacts, slow searches, missed coverage and time-consuming manual AVE calculations—which led to bounced pitches, incomplete monitoring and a lack of trust in reporting.

Switching to Meltwater gave BowStern an up-to-date media database with detailed reporter bios, keyword and directory searches, and comprehensive monitoring that captures all brand mentions. Meltwater’s fast, verifiable reporting (including AVE) let the agency produce client-ready reports in minutes and supported a major, multi-market win that BowStern calls its best-ever result.

BowStern Marketing Communications

Amanda Handley

Communications Strategist