Case Study: Booz Allen Hamilton streamlines social management and boosts customer experience with Meltwater Social

Booz Allen Hamilton - Customer Case Study

Booz Allen Hamilton was hired to rebuild and manage Recreation.gov, the federal gateway for booking campsites and outdoor activities, and faced the challenge of modernizing an aging site while protecting a vocal, loyal user base and coordinating across multiple agencies and stakeholders. Central to the effort was the need for ongoing social listening and brand management to capture user sentiment, inform marketing, and ensure a seamless digital customer experience.

Booz Allen partnered with Meltwater Social to deploy an integrated solution—publishing and engagement (Engage), listening and analytics (Explore)—that consolidated scheduling, approvals, monitoring, and reporting in one platform. The tools uncovered sentiment and bot activity, guided content and media spend decisions, streamlined social workflows, and produced insights used to win pitches and drive improvements to booking and park experiences, resulting in better engagement, optimized ROI, and more informed stakeholder collaboration.

Booz Allen Hamilton

Sara Snead

Lead Associate