Case Study: Bon Parfumeur accelerates influencer activation with Meltwater’s Social Influencer Tool

Bon Parfumeur delivers influencer shortlist in 2 working days with Meltwater

Bon Parfumeur, a French boutique perfume brand, worked with their agency Digital Business Lab (DBL) on their launch into the Hong Kong market. Their challenge was to quickly identify and activate key opinion leaders (KOLs) for a launch event, with the entire process needed in less than a week. They needed influencers who matched specific demographic and engagement criteria. The vendor, Meltwater, provided its Social Influencer tool to address this challenge.

Meltwater's solution streamlined the influencer discovery and vetting process. Using the tool's intuitive search and filters, DBL quickly generated a list of suitable micro- and nano-influencers, scanning for key insights like true reach and audience demographics. This process, which would normally take a considerable amount of time, was completed in just two working days. As a result, DBL efficiently met the client's tight deadline and campaign objectives for boosting visibility.

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