Case Study: Boelter + Lincoln achieves 82% more accurate influencer discovery with Meltwater

Boelter + Lincoln - Customer Case Study

Boelter + Lincoln, a full-scale marketing agency, needed a better way to scale influencer research and selection for clients. Their existing process relied on Excel, Google search, Instagram hashtag searches, and an internal Influencer Power Index, but it left them without the full picture of potential partners or a way to fully apply client audience research. To solve this, they turned to Meltwater Influencer Marketing.

Meltwater gave Boelter + Lincoln advanced search filters, audience demographic insights, and broader influencer scoring metrics to identify the right creators faster and with greater precision. As a result, the agency built a customized influencer scoring system, achieved a successful influencer discovery and selection methodology with 82% accuracy, and streamlined collaboration through a central repository and CRM workflow.

Boelter + Lincoln