Case Study: Blueye Robotics achieves better media insight and PR targeting with Meltwater

Blueye Robotics - Customer Case Study

Blueye Robotics, a technology company founded in 2015, wanted better visibility into a still-undefined market and needed a way to track what was being said about its brand, competitors, and industry topics. To support media monitoring and PR management, it turned to Meltwater to help find relevant news, audiences, and journalists.

Meltwater provided Blueye Robotics with media monitoring and a press tool for identifying journalists by subject, location, publication, and keyword. The solution gave the company a clearer overview of market activity and improved data-driven decision-making, while also making PR outreach more effective locally and globally. Blueye Robotics reported that Meltwater’s tools were simple to use and supported their work with useful follow-up and guidance.

Blueye Robotics

Oda Ryggen

Marketing Director