Case Study: Block Watne achieves better social media visibility and faster inquiry management with Meltwater

Block Watne - Customer Case Study

Block Watne, a Norwegian homebuilder that constructs about 1,000 new homes a year across 18 district offices, needed a better way to manage social media inquiries and monitor performance across multiple channels. As the company expanded its presence on social media, it wanted a clearer overview of customer questions, faster responses, and more insight into local market activity and competitors.

Using Meltwater’s social media management tool, including Meltwater Engage, Block Watne centralized management of its 18 Facebook pages, tracked incoming enquiries, delegated questions to the right experts, and generated performance reports. Meltwater helped the team measure reach, engagement, response times, and social ROI, while also providing competitor intelligence. The result was better visibility, improved responsiveness, and a stronger foundation for planning content and social media activities.

Block Watne

Kirandip Kaur

Marketing Consultant