Case Study: Bishop’s University achieves stronger national media reputation and alumni engagement with Meltwater

Bishop’s University - Customer Case Study

Bishop’s University, a small public liberal-arts university in Quebec nearing its 175th anniversary, was struggling with low awareness and misperceptions across Canada. With no active public relations strategy and a communications function to build from scratch—compounded by a provincial funding and tuition freeze—the new Chief Communications Officer needed a way to monitor coverage, respond to negative stories, and reshape the university’s public image.

By adopting Meltwater’s media monitoring, alerts, dashboard reporting and influencer database, the communications team began real-time tracking of mentions, identified and promoted distinguished alumni, and targeted relevant journalists for wider coverage. The university moved from reactive to proactive communications: it detected and responded to negative press, amplified positive campaigns (including national features), improved internal sharing and social amplification, and increased brand recognition and recruitment reach nationwide.

Bishop’s University

Chantal Sneath

Communications Officer