Case Study: Birdville ISD achieves real-time media monitoring and automated branded newsletters with Meltwater

Birdville ISD - Customer Case Study

Birdville Independent School District (BISD) serves more than 24,300 students across 33 campuses and is the 5th largest district in Northeast Texas. Despite a strong media presence and nationally recognized programs, the communications team struggled to capture the full scope of coverage—manual searches missed key articles, consumed hours, and made it difficult to understand how the district’s message and legislative issues were being perceived beyond local outlets.

Meltwater provided a branded, automated daily newsletter and keyword-driven alerts that let BISD quickly create personalized updates for principals and board members and produce monthly campus-level reports on mentions, reach, and sentiment. The solution surfaced real-time coverage from previously unknown outlets, made it easy to refine monitoring, saved significant staff time, increased productivity, and positioned the communications team as a trusted source for timely, relevant information.

Birdville ISD

Mark Thomas

Communications Officer